Media Buying

You’ve come to the right place, media buying is a complex and extensive process and we are experts in knowing where and on what platforms you should be advertising to get the best bang for your buck.

The success of an advertising campaign is based on a number of elements, i.e., creative strategy, budget, market factors, etc., but none are as critical as making the best media mix decisions for customers to find your product or service. In order to develop a highly targeted and strategic plan, you need the expertise that can only be achieved by years of experience, a thorough understanding of the market, and development of long-term relationships with key media partners. It is through these relationships that we are able to negotiate not only the best rates and placements, but the maximum promotional and added value to optimize results for each of our clients.

Our media buying and planning process is extensive. We begin with a thorough needs analysis of your goals and expectations and we analyze what your competitors are doing on a regular basis. We then build a comprehensive, quantitative and qualitative profile of your potential customer based on gender, age, buying habits, income levels, how they consume media, and many other factors. We work within your budget to research and develop a strategically targeted plan with the best media channels to influence the right audience the precise number of times necessary for your messaging to resonate. This allows you to achieve your goals while minimizing waste.

We’ve negotiated great placements in high-profile events like the Superbowl, March Madness, Olympics, etc.

We understand how important it is to stay on top of the ever-changing media landscape, exploring new media channels as well as effectively utilizing the tried-and-true traditional elements when appropriate. We are experts in terrestrial and digital radio, traditional television/cable television and connected TV (OTT), Out-of-Home, podcast advertising and digital programmatic buying. We provide ongoing media campaign measurements and analytics in order identify and respond to under-performing media channels, market changes, and ratings fluctuations as they occur.

TV | OTT | CTV

Ad insertion on all television networks, cable channels, video streaming television platforms such as Hulu, Sony Crackle, Sling, Pluto, and countless others.

Radio | Podcast | Streaming

Ad insertion on terrestrial radio stations, including talent endorsement live spots, and all audio streaming platforms such as Pandora, Spotify, and iHeart Radio just to name a few, with accompanying banner ads when available.

Out of Home

We buy media for your business on all of the following: Billboards, bus-wraps, bus shelters, Stadium advertising, Wallscapes in prominent shopping centers, arenas, and much more.

Mancuso Media takes pride in being upfront and honest with our clients, if we don’t think a advertising medium will work for your business, we won’t take your advertising dollars. We only place media buys that we feel confident you’ll get a great return on your investment. Give us a call today for a review of your business and lets strategize!

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