Your potential customers are on YouTube, the largest digital platform available every day, searching for content on entertainment, education, and social media.
Did you know that YouTube is the world’s second-largest search engine? Did you know YouTube Advertising is the most cost-effective reach media channel in the market today?
Video is one of the most powerful forms of media for engaging content. The combination of sight, sound, and motion has been a staple in advertising to get buyers’ attention since the inception of television. And just about everyone has access to videos on YouTube for free across all devices, from smartphones to connected televisions. The combination of consumers with free access to the largest video content library in the world at a very low ad cost makes this a no-brainer when it comes to getting your brand noticed.
The Most Cost-Effective Video Advertising Platform
Mancuso Media has years of experience helping businesses get their message in front of the right audience with YouTube for a fraction of the cost of Linear (Broadcast) TV & OTT/Connected TV. YouTube is one of the best value channels for targeting and reach especially if you want to advertise on television but don’t have a huge advertising budget.
Consult the Experts
YouTube advertising can be a powerful tool, but you need an agency that understands the benefits and limitations of this medium to ensure maximum results. At Mancuso Media, we will set up your campaigns with the right targeting to optimize your budget, and the knowledge and agility to constantly analyze and make ongoing incremental changes to maximize results.
Our experts will walk you through the best combination of ad formats to achieve your ad campaign’s goals.
Current YouTube ad formats include:
- TrueView In-stream Ads
- Skippable In-stream Ads
- Discovery Ads
- Pre-roll Ads
- Bumper Ads
- Sequenced Ads
Each format has its own benefits, and the right combination will lead to a customer journey that brings your targeted audience to your brand.
Whether you are looking for new customers, to move potential customers through your marketing funnel, or to remarket to people who have visited your site, our team of Paid Media experts will help build a YouTube advertising campaign that maximizes your R.O.I.
We Use Your Goals to Determine the Best Targeting for Your Campaign
YouTube utilizes the algorithms found within Google’s marketing engine that allows us to build custom audiences to reach not only your target demographic within your geographic area but also potential customers based on users’ online and offline habits and behavior.
These are just a few of the ways we can utilize targeting on YouTube:
- Content related to your keywords
- Specific videos or websites
- People who have visited parts of your website
- Videos or specific topics
Contact our YouTube certified experts for a free audit and consultation today.
Why Consider YouTube Advertising?
- Lowest cost-per-view advertising medium; resulting in more reach for your $$
- Pay only for engaged viewers
- No cost for ads that are “skipped”
- Earned conversions are free! You only pay when the viewer watches your video 30+ seconds or clicks to your site
- Targeting is much more granular and detailed than many other, more expensive media channels