Networks, bonus spots, ratings, impressions – there is much more to placing televised commercials than an artfully-crafted ad.
Strategic planning and media buying helps to secure the right broadcast times and programming to most efficiently display your brand to your target audience. As more and more viewers have “cut the cord” and are consuming their TV content on-line, it is imperative to include OTT or Connected TV (TV programming streaming over the internet) in your plans. As such, we understand how critical it is to maximize the benefits of each of these platforms.
It can be a lot to wrap your head around. Luckily, you don’t have to worry about the nitty gritty details of ensuring effective TV spot placements! Our seasoned media buyers know television advertising like the back of their hand. We know what times to secure, what channels to be on, and the number of times they should be seen for optimal reach and frequency. We use deft negotiation skills to ensure you’re receiving the best rates and spot placements as well as maximum added value.
Beyond the strategy involved in placing effective Television campaigns, our team can also assist you with your quality television commercial creation from start to finish. Our in-house project managers will hear your vision and end-goal, and work tirelessly to produce an innovative script, storyboard, and brand message that allows your company to shine.
Mancuso Media has negotiated great placements in high-profile televised events like the Superbowl, March Madness, Olympics, etc.
Your product’s television campaign is just a call away. Contact us today to get your plan in the works and reach thousands!