Networks, ratings, reach and frequency, impressions – there is much more to placing televised commercials than an artfully-crafted ad.
Linear (broadcast) TV still has a major place in a solid television media plan. It is second-to-none for branding and is a very powerful reach vehicle, allowing advertisers to impact large audiences at a time. While the targeting is limited to primarily viewer demographics (age and gender), advertising on linear networks tends to have a higher “recollected reach” and brand name retention.
The other benefit of this medium is that it provides a local community connection not available in other video platforms. This benefits the advertiser as it allows them to connect with their audience on a deeper level, increasing customer engagement.
More Than Just Commercials
Linear television also has a variety of branding mechanisms to retain name awareness in the form of segment sponsorships, on-air features, promotions, etc. We have the knowledge and expertise to know how to leverage our TV buys to incorporate these elements into a customized, strategic, results-oriented plan.
Mancuso Media has negotiated great placements in high-profile televised events including the Superbowl, March Madness, Olympics, etc.
Benefits of using Mancuso Media for your Linear Television Media Buying
It can be a lot to wrap your head around. Luckily, you don’t have to worry about the nitty gritty details of ensuring effective TV spot placements! Our seasoned media buyers know television advertising like the back of their hand. We know what times to secure, what channels to be on, and the number of times they should be seen for optimal reach and frequency. We use deft negotiation skills to ensure you are receiving the best rates and spot placements as well as maximum added value.