About Us

Who We Are

Mancuso Media is a full-service advertising agency that delivers success for our clients through our unique approach, applying cutting-edge media planning and buying strategies on national, regional, and local levels.

Our company philosophy is built on 4 principles:

  • Be AGILE enough to adapt to the ever-changing media landscape, client needs, audience behaviors/habits, and market fluctuations.
  • Create a HOLISTIC strategy that encompasses all facets of advertising for a comprehensive plan with one goal, our clients’ success.
  • Be EFFICIENT and provide our clients with media plans designed to maximize effectiveness and minimize waste.
  • Be EFFECTIVE in generating the results our clients deserve by regularly monitoring and tracking every campaign’s results and success.

Our in-house team of experts create customized media solutions designed to align seamlessly with your company’s goals, culture and messaging. We get the job done and deliver results through skilled negotiations for the best rates, placements, and added value for our clients.

Tenured marketing and media experts

Our team brings extensive executive-level marketing experience, talent, and passion to develop smart and effective advertising campaigns to successfully promote our clients’ products or services.

How We Work

Seamless integration of traditional and digital media

With so many different advertising options available, it is imperative to work with a company who understands the benefits and limitations of each when making media decisions. We have the know-how to combine all forms of traditional and digital media into an effective, multi-tiered campaign. The process involves handpicking the precise platforms that best work together to garner optimal results, while minimizing waste.

Optimized spend delivering maximum conversion

We help businesses budget their advertising dollars wisely and efficiently to maximize conversion rates. Working across all media platforms including new and emerging channels, we specialize in helping clients extend their advertising reach at every budget level. Did we mention we are masters at negotiations?

Why Mancuso Media

We measure everything and focus on ROI

  • Results matter so we measure absolutely everything.
  • We work very closely with our clients’ marketing teams on the most effective way to measure response and ROI. We provide countless measurement reporting tools and platforms including call-tracking, heat-mapping, custom pixels, detailed web analytics, etc.
  • We have the agility and resources to optimize your ad dollars.
  • We customize our buys to target your product’s specific audience by layering in criteria such as geo-fencing, demographics, behavior and contextual habits, direct mail with layered IP targeting, and so much more. This allows us to maximize your budgets and minimize waste.
  • We use industry-leading tools for our qualitative and quantitative research, including STRATA/Freewheel, the leading media buying software.
  • Mancuso Media only works with one company in your industry within your geographic market.
  • Since our start in 2007, our client’s business and success have been our highest priority.

 

Our Team:

Analysts, seasoned media buyers, project managers that keep us in line, creatives, advertising rock stars and Google ads experts - we are Mancuso Media.

Team Member
Gina Mancuso – Owner & President

Gina is the president of Mancuso Media LLC since 2007. She founded the firm after serving as an Account Executive at Cox Media and Channel 4 Padres for 8 years. Gina has more than 20 years of experience in multi-platform, holistic and fully integrated marketing.

Eric Doyne
Team Member
Eric Doyne – Chief Brand Officer / Account Manager

Eric joined the Mancuso Media team in June 2019 as Chief Brand Officer to grow brand work for clients as part of their integrated media programs. He’s an agency “lifer” with 20 years of media experience in agencies ranging from Ogilvy Worldwide to his firm of 12 years, Dispatch. He’s worked in a variety of industries from automotive to sports, travel & tourism, and technology for brands including Michelin, Honda, Vail Resorts, Shimano, LG and Levi’s.

Team Member
Jenny Mendoza – Director, Digital Strategy

Jenny has been leading our digital strategy & web development teams since 2013. A dynamic marketing executive with more than 20 years of strategic brand marketing experience. Prior to joining Mancuso Media, she was VP of Marketing & eCommerce for a National travel website. Current responsibilities include all aspects of digital marketing: SEO, Paid Search, Remarketing, Programmatic, OTT and Mobile marketing.

Team Member
Candace Souleles – Media Director

Candace joined Mancuso Media to develop media strategies and provide planning and buying services to their vast array of clients. She is well-versed in a wide range of media platforms such as television, radio, out of home, OTT, digital and more. She is knowledgable of the San Diego market and beyond, and has analyzed, planned, negotiated and placed fully-integrated media campaigns for a variety of clients.

Laura
Team Member
Laura Watkins – Account Manager / National Accounts

Laura’s role at Mancuso Media is both sales and account management. She has been with Mancuso Media for over seven years in this role. She uses her expertise in both traditional and digital marketing to help bridge the gap between these two media types. For over 20 years Laura has worked in media sales and account management and has a proven track record of being both personable and knowledgeable. Managing millions of dollars of media is a job that she takes very seriously and enjoys tremendously.

Charlie
Team Member
Charlie Portman – Digital Analyst

Before joining Mancuso Media, Charlie obtained over 30 years of experience working as an Account Manager, Research Director, and National Sales Manager for Cox Media and has proven his ability to lead sales teams through strategic planning and positioning skills. Currently, he designs and processes weekly media reports for the agency clients utilizing phone calls data and Google analytics data.

Team Member
Kendall Pauley – Lead Project Manager

Kendall graduated Texas A&M University in 2016 and has experience in digital and traditional marketing. She is proactive and handles day-to-day tasks for her clients to ensure accounts are functioning properly and all tasks are being completed in a timely fashion. She monitors creative projects & script creation regarding digital and traditional assets. She also has assisted in organizing grand openings and special events for her clients. Multitasking and Organization are her middle names.

Team Member
Elizabeth Miljan – Digital Analyst & Special Projects

Lizzi joined Mancuso Media as a social media intern coming out of college. In the four years since, she has transitioned from intern to project manager to supporting Mancuso Media’s digital department as a digital analyst. Working on everything from social media, YouTube, and PPC ads to mobile campaigns to on-site and off-site SEO, Lizzi creates and analyzes reports and assists in planning and executing digital media campaigns. Her strong attention to detail and willingness to go above and beyond helps her achieve the best results for her clients.

Team Member
David Cung – Graphic Designer

David is a senior graphic designer & html developer based in San Diego, California. He specializes in brand development and marketing campaigns. A few of his most recent clients were Nestle and Resmed, where his talent in both print and digital proved valuable to take ideas from conception to realization.


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