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About Us

Who We Are

Mancuso Media is a woman-owned advertising agency that delivers success for our clients through our unique approach, applying cutting-edge media planning and buying strategies on national, regional, and local levels.

Our company philosophy is built on 4 principles:

  • Be AGILE enough to adapt to the ever-changing media landscape, client needs, audience behaviors/habits, and market fluctuations.
  • Create a HOLISTIC strategy that encompasses all facets of advertising for a comprehensive plan with one goal, our clients’ success.
  • Be EFFICIENT and provide our clients with media plans designed to maximize effectiveness and minimize waste.
  • Be EFFECTIVE, generating results by regularly monitoring, optimizing, and tracking every campaign every time.

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Our in-house team of experts creates customized media solutions designed to align seamlessly with your company’s goals, culture, and messaging. We are committed to our clients’ success and deliver results through skilled negotiations for the best rates, placements, and added value for our clients.

Tenured marketing and media experts

Our team brings extensive executive-level marketing experience, talent, and passion to develop smart and effective advertising campaigns to successfully promote our clients’ products or services.

How We Work

Seamless integration of traditional and digital media

With so many different advertising options available, it is imperative to work with a company that understands the benefits and limitations of each when making media decisions. We have the know-how to combine all forms of traditional and digital media into an effective, multi-tiered campaign. The process involves handpicking the precise platforms that best work together to garner optimal results while minimizing waste.

Optimized spend delivering maximum conversions

We help businesses budget their advertising dollars wisely and efficiently to maximize conversion rates. Working across all media platforms including new and emerging channels, we specialize in helping clients extend their advertising reach at every budget level. Did we mention we are masters at negotiations?

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Why Mancuso Media

We measure everything and focus on ROI

  • Results matter so we measure absolutely everything.
  • We work very closely with our clients’ marketing teams on the most effective way to measure response and ROI. We provide countless measurement reporting tools and platforms including call-tracking, heat-mapping, custom pixels, detailed web analytics, etc.
  • We help you streamline your customer’s journey to make it seamless for them to purchase your product or service.
  • We have the agility and resources to optimize your ad dollars.
  • We customize our buys to target your product’s specific audience by layering in criteria such as geo-fencing, mobile ID capture, demographics, behavior and contextual habits, direct mail with layered IP targeting, and so much more. This allows us to maximize your budgets and minimize waste.
  • We use industry-leading tools for our qualitative and quantitative research, including STRATA/Freewheel, the leading media buying software.
  • Mancuso Media only works with one company in your industry within your geographic market.
  • Since our start in 2007, our client’s business and success have been our highest priority.

Our Team:

Analysts, seasoned media buyers, project managers that keep us in line, creatives, advertising rock stars and Google ads experts - we are Mancuso Media.

Gina founded the firm in 2007 after serving as an Account Executive at Cox Media and Channel 4 Padres for 8 years. With more than 20 years of experience in multi-platform, holistic & fully integrated marketing, she has filled almost every role in the company, including media buying, media planning, account services, project management, media coordination, production coordinator, and sales.  Her ability to lead from a client-first mentality is the core of our organizational culture.

Jenny has been leading our digital strategy & web development teams since 2013. A dynamic marketing executive with more than 20 years of strategic brand marketing experience. Prior to joining Mancuso Media, she was VP of Marketing & eCommerce for a National travel website. Current responsibilities include all aspects of digital marketing: SEO, Paid Search, Remarketing, Programmatic, OTT and Mobile marketing.

Candace joined Mancuso Media to develop media strategies and provide planning and buying services to their vast array of clients. She is well-versed in a wide range of media platforms such as television, radio, out of home, OTT, digital and more. She is knowledgable of the San Diego market and beyond, and has analyzed, planned, negotiated and placed fully-integrated media campaigns for a variety of clients.

Lizzi joined Mancuso Media as a social media intern out of college. In the five years since she has transitioned into a project manager & supports Mancuso Media’s digital department as a digital analyst. Working on everything from social media, YouTube, and PPC ads to mobile campaigns to on-site and off-site SEO, Lizzi creates and analyzes reports and assists in planning and executing digital media campaigns. Her attention to detail and willingness to go above and beyond helps her achieve the best results for all of our clients.

Todd graduated with a BS degree in Business Administration and an emphasis in Accounting from the University of California. Over the last 20 years, Todd has had extensive experience in auditing, accounting, and fiscal analysis. He first worked as an auditor for a regional accounting firm, then spent some time with Cox Media, San Diego prior to joining Mancuso Media in 2013. In his role as the business manager, he oversees and leads the company’s operations and employees ensuring compliance and efficiency.

Before joining Mancuso Media, Charlie obtained over 30 years of experience working as an Account Manager, Research Director, and National Sales Manager for Cox Media and has proven his ability to lead sales teams through strategic planning and positioning skills. Currently, he designs and processes weekly media reports for the agency clients utilizing phone calls data and Google analytics data.

David is a senior graphic designer & html developer based in San Diego, California. He specializes in brand development and marketing campaigns. A few of his most recent clients were Nestle and Resmed, where his talent in both print and digital proved valuable to take ideas from conception to realization.