Who We Are
Mancuso Media is a woman-owned advertising agency that delivers success for our clients through our unique approach, applying cutting-edge media planning and buying strategies on national, regional, and local levels.
Our company philosophy is built on 4 principles:
- Be AGILE enough to adapt to the ever-changing media landscape, client needs, audience behaviors/habits, and market fluctuations.
- Create a HOLISTIC strategy that encompasses all facets of advertising for a comprehensive plan with one goal, our clients’ success.
- Be EFFICIENT and provide our clients with media plans designed to maximize effectiveness and minimize waste.
- Be EFFECTIVE, generating results by regularly monitoring, optimizing, and tracking every campaign every time.
Our in-house team of experts creates customized media solutions designed to align seamlessly with your company’s goals, culture, and messaging. We are committed to our clients’ success and deliver results through skilled negotiations for the best rates, placements, and added value for our clients.
Tenured marketing and media experts
Our team brings extensive executive-level marketing experience, talent, and passion to develop smart and effective advertising campaigns to successfully promote our clients’ products or services.
How We Work
Seamless integration of traditional and digital media
With so many different advertising options available, it is imperative to work with a company that understands the benefits and limitations of each when making media decisions. We have the know-how to combine all forms of traditional and digital media into an effective, multi-tiered campaign. The process involves handpicking the precise platforms that best work together to garner optimal results while minimizing waste.
Optimized spend delivering maximum conversions
We help businesses budget their advertising dollars wisely and efficiently to maximize conversion rates. Working across all media platforms including new and emerging channels, we specialize in helping clients extend their advertising reach at every budget level. Did we mention we are masters at negotiations?
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Why Mancuso Media
We measure everything and focus on ROI
- Results matter so we measure absolutely everything.
- We work very closely with our clients’ marketing teams on the most effective way to measure response and ROI. We provide countless measurement reporting tools and platforms including call-tracking, heat-mapping, custom pixels, detailed web analytics, etc.
- We help you streamline your customer’s journey to make it seamless for them to purchase your product or service.
- We have the agility and resources to optimize your ad dollars.
- We customize our buys to target your product’s specific audience by layering in criteria such as geo-fencing, mobile ID capture, demographics, behavior and contextual habits, direct mail with layered IP targeting, and so much more. This allows us to maximize your budgets and minimize waste.
- We use industry-leading tools for our qualitative and quantitative research, including STRATA/Freewheel, the leading media buying software.
- Mancuso Media only works with one company in your industry within your geographic market.
- Since our start in 2007, our client’s business and success have been our highest priority.