Display advertising is an effective marketing tool to drive conversions both at the bottom of, and to fill the top of your marketing funnel with new customers.
Cost-Effective Brand Awareness
Use display advertising to drive conversions on your site.
There are many different ways to find your customers online, and buying display ads programmatically allows you to find those customers at the moment they are online, using complex algorithms that target a multitude of audience segments, and bidding in real-time for that customer. It is a sophisticated one-to-one marketing channel that can be very effective for finding the right customers.
Additionally, we utilize display advertising to show your ads on the specific websites your customers are likely to visit, on articles related to your product/service, and to target certain topics and categories to introduce your brand to new people every day. Display advertising is the most cost-effective marketing strategy to gain brand awareness at scale by targeting your ideal customers based on a multitude of factors, including:
- Websites, blogs and online news articles
- Demographics (age, gender, household income, education, etc.)
- Offline interests or behaviors
- Life Events and much more
Whether you’ve spent advertising dollars bringing potential customers to your site or if they’ve found you organically, you’ll want to make sure you are retargeting them with new offers giving them reasons to come back and buy from you. Mancuso Media will help you build a robust retargeting plan into your marketing campaigns to make sure your business stays top-of-mind with your customers, so when it is time to make a purchase, they will remember your business instead of your competition.
Retargeting within Search
One of the most effective conversion-driving strategies is Retargeting. This is the process of re-engaging with customers who had been searching for your product or service.
We use display ads as a gentle push to bring searchers back to your website to complete the conversion – whether it is for an online purchase or to take purchase-intent actions such as phone calls and form completions. Retargeting can also be accomplished via email campaigns, reminding customers who have abandoned their cart to make a purchase, or giving users reasons to re-engage with your website.
When display retargeting is used in tandem with search PPC (pay per click), you can create touchpoints for your prospects based on pages they have visited or what they’ve searched for, and send a relevant message to turn window shoppers into new customers.
This is a huge advantage – filling the top of your funnel with qualified leads, being there the moment a potential customer searches for a solution, and bringing them back to your website to complete the conversion.
The experts at Mancuso Media are ready to help you build an effective display campaign that fills the top of your customer funnel with qualified prospects.