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How Coronavirus Is Impacting Advertising

Published by Mancuso Media

Connected TV Device Ownership Continues To Rise

According to Leichtman Research Group, 80% of U.S. TV homes now have at least one connected TV (CTV) device. This is up from 74% in 2018; 57% in 2015; and 24% in 2010. 64% of U.S. CTV homes have three or more devices – an average of 4.1 devices per connected TV household. Roku and Amazon Fire TV are leaders in connected TV devices with around 40 million users each. Learn more from MediaPost.

Are you taking advantage of the reach offered by advertising on connected TV?

The IAB Re-Entry Report: The Post-COVID Brand Meets the Post-COVID Consumer

The Interactive Advertising Bureau (IAB) investigated the ways consumers and brands alike are changing and evolving as a result of the Coronavirus outbreak. Key findings include:

  • 25-33% of U.S. consumers plan to continue limiting major out-of-home activities after the Coronavirus crisis ends
  • Consumers have tried new brands while digital shopping, and many will stick with the new brands they’re trying
  • More and more stores are shifting to contactless pickup centers
  • Digital stores are accelerating the adoption of A/R, V/R, and other virtual shopping tools, concierge services, learning, and entertainment functions
  • Media consumption will permanently and significantly increase; AVOD and linear are both benefiting, but many sports viewers may drift away permanently
  • Geo-location and content differentiation will become a permanent part of brands’ media planning

See the full report from the IAB.

Marketing Tidbits

Stay abreast of current marketing trends with 3 articles handpicked by our team!

Small Business Challenges During COVID-19 (+ How to Overcome Them)
What Happens Now That Live Sports Are Coming Back?
Retailers Address Racial Inequality As Consumers Demand Action

« Older Entries Newer Entries »

Our Latest on Instagram

It's World Cancer Day Did you know that UC San Di It's World Cancer Day

Did you know that UC San Diego sends astronauts to space to do cancer research?  It's called Integrated Space Stem Cell Orbital Research (ISSCOR).

“ISSCOR is teaching us a lot about how space and aging may affect stem cell biology, but if we can’t reproduce the results, we don’t have a scientific advance,” said Catriona Jamieson, MD, Ph.D., director of the Sanford Stem Cell Institute and Koman Family Presidential Endowed Chair in Cancer Research at UC San Diego School of Medicine. “This is our third trip sending stem cells into space, so we’re hoping it’s a hat trick.”

The funding is from the JM Foundation and the National Aeronautics and Space Administration (NASA). 

They've gone up 3 times with the latest being in November 2022!  I've learned so much about this initiative and it's quite amazing!

#curebound #curecancer #worldcancerday #donate
Measure EVERYTHING! Some things are harder than o Measure EVERYTHING!  Some things are harder than others to measure, of course, but you should map out a plan to get a measurement of your media expenditures.  Make sure someone on your team understands cross-platform measurements.

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Anyone and everyone can and should serve. Anyone and everyone can and should serve.
From all of us at Mancuso Media, we hope your 2022 From all of us at Mancuso Media, we hope your 2022 has been amazing and your 2023 is even better!

#MancusoMedia #happynewyear #newyear #newyearseve #newyears
Whatever you celebrate, we hope it’s a great one Whatever you celebrate, we hope it’s a great one! Happy holidays from Mancuso Media ❄️

#MancusoMedia #happyholidays #holidayseason #tistheseason #winter
In this season of giving, we’re reminded of one In this season of giving, we’re reminded of one of our clients who is an expert at giving back. If your nonprofit is looking for some extra marketing help in 2023, click the link in our bio!

#MancusoMedia #seasonofgiving #nonprofits #nonprofitwork #nonprofitmarketing
Christmas is right around the corner! Do you have Christmas is right around the corner! Do you have all of your marketing in order?  #marketing #advertising #marketingplans #digitaladvertising #tvadvertising #radioadvertising #multiplatform #directmailmarketing #outdooradvertising #sandiego
How do you nurture your brand and its value? Let u How do you nurture your brand and its value? Let us know in the comments!

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At Mancuso Media, our tenured marketing and media At Mancuso Media, our tenured marketing and media experts are committed to our clients’ success and deliver results through skilled negotiations for the best rates, placements, and added value for our clients. We’re here for YOU.

Contact us today in the link in our bio.

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Meet Mancuso! #marketingagency #advertisingagency Meet Mancuso! #marketingagency #advertisingagency #sandiego #tv #radio #digital #print #billboard #16yearsandcounting #tiredealer #hvac #cosmeticsurgery #healthcare #government #nonprofit #automotive #
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