Published by Mancuso Media
The Worst Appears To Be Past For The TV Advertising Market
TV advertising spending hit a trough in early second quarter, but then began recovering quickly. The worst appears to be in the past for the TV advertising market, but a full comeback from the effects of COVID-19 will likely be gradual. Much of the recovery will be contingent on resuming production, which has been impacted by the coronavirus pandemic. As a result, advertisers are looking for more flexible ways of buying than traditional upfront commitments, with many making “scatter” deals, meaning they’re buying closer to air.
Learn more from CNBC.
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What sets Mancuso Media apart from other advertising agencies? We get results with our agile approach, holistic strategy, efficient media buying, and effective campaigns. We study your unique customers’ journey, drive results, and track everything. Let us help you stand out from the crowd with custom campaigns that help your business achieve success!
Analyst: Consumers Spent 1.6 Trillion Hours on Mobiles in H1
App Annie, a specialist in mobile data and analytics, has released its latest report which shows that consumers spent 1.6 trillion hours on their mobile devices in the first half of 2020. From gaming to streaming movies to social media to video conferencing, mobile has taken center stage in consumers’ lives — ingraining new app habits and permanently shifting the consumer landscape to a mobile-first world.
Is Page One Overrated? The Truth About Organic Search Results
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has “made it.” But just how valuable is that page 1 ranking?
A survey of 1,000 internet users attempted to uncover their Google search behavior and find out how far they’d go to find what they’re looking for online. Answers varied, of course, but some pretty clear conclusions emerged:
- Marketers who say the first page is the only page that matters aren’t exactly wrong
- However, simply making page one might not be good enough — more than 43% of survey respondents said they wouldn’t be very likely to scroll down the page to see additional results
- Roughly 56% said they would rather try a different search query or engine than click on the second page of search results
Learn more about the statistics the survey uncovered and how to apply the conclusions to your SEO strategy from HubSpot.
Stay abreast of current marketing trends with 3 articles handpicked by our team!