Published by Mancuso Media
Consistent TV Presence Drove 23% Lift In Site Engagement In Q1
An analysis from Comcast Cable’s sales division, Effectv, and the TVSquared attribution platform found significant lifts in website engagement for brands that had a consistent television presence during Q1 2020, and a decline for those that didn’t.
Advertisers that remained on air experienced 23% more website engagement in subsequent weeks, on average. Those that went off air saw website visits drop by an average of 20%. Crisis-relevant creative also helped – between March and April, brands that ran COVID-19-related creative saw an average lift of 37%, while those that did not saw 13% lift.
But maintaining an ongoing TV schedule was even more important. Brands that ran consistent, week-by-week schedules of pandemic-focused ads saw a 41% increase in immediate visitors, on average, while those that ran pandemic-focused ads but had inconsistent schedules actually saw visitors decrease by 21%, on average.
Learn more from MediaPost.
Everything You Need To Know About The 2019-20 NBA Season Restart
The 2019-20 NBA season went on hiatus on March 11 amid the coronavirus pandemic. The season will restart on July 30th with 22 teams at Walt Disney World Resort, with the Finals ending no later than October 13th. There will be no live fan attendance, and the NBA has worked closely with infectious disease specialists, public health experts, and government officials to establish a rigorous program to prevent and mitigate the risk related to COVID-19, including a regular testing protocol and stringent safety practices. The 2020-21 regular season will likely begin on Dec. 1, 2020.
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