Published by Mancuso Media
Digital video advertising’s momentum is growing
Time spent watching TV is anticipated to be surpassed for the first time by digital video this year. Of the 3 hours, 11 minutes spent each day with digital video, the largest share will take place on connected devices like smart TVs and game consoles, rather than on the desktops, laptops, or mobile devices commonly seen in the past.
Source: eMarketer
Target the video attention sweet spot
If you decide to jump into digital video with social videos, target the attention sweet spot. Viewers are most likely to watch videos that are a few minutes long, rather than short or full-episode-length ones, according to Magnite. But social media users, especially young ones, are getting good at spotting paid content. Users will watch content that’s a few minutes long, but they won’t necessarily watch an ad for the same amount of time. Native ads within curated content may be the best way to reach them and hold their attention.
A winning digital video marketing strategy is a must as its popularity soars. We know how to hit the sweet spot of video length, placement, content, and more.
Get your video marketing strategy rolling – contact us today.
