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Crushing Your 2023 Goals Starts Here

Published by Mancuso Media

What changed in marketing last year?

Over the course of 2022, marketing underwent numerous changes. Strategies became more data-driven, and the numbers are talking! Content now reflects the values of a company, showing customers what the brand stands for instead of just the benefit of a product. As marketing itself changes, marketing agencies like Mancuso Media have to consistently pivot and adapt. Luckily, we’re experts at that!

Source: HubSpot

What will marketing look like this year?

2023 is going to be a big year for marketing as we continue to be agile enough to transition with the ever-changing media landscape, client needs, audience behaviors/habits, and market fluctuations. We expect to see growth in video marketing, and an increased need for brands to truly show their values to customers. At Mancuso Media, through our unique approach applying cutting-edge media planning and buying strategies on national, regional, and local levels, we feel prepared and excited for what this year of marketing has in store!

Have you created your 2023 marketing plan? Contact us today and we’ll get started!

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Your impression share shows how well your ad is pe Your impression share shows how well your ad is performing compared to its total potential audience, and raising your impression share can help increase ad engagement as well as profit.

Not sure how to raise your impression share? DM us - we can help!

#advertisingagency #marketingagency #womeninadvertising #sandiegoAMA #marketingstrategy #marketingtips
It's so important to have clear objectives when de It's so important to have clear objectives when developing your marketing plan.  Your marketing team and partners all need to be clear on those goals so that everyone is moving in the same direction.

#marketing #advertising #mediapartners #mediateam #marketingteam #sandiego #localadvertising #regionaladvertising #nationaladvertising #mediabuying #smb
With all that’s happening in our world it’s so With all that’s happening in our world it’s so important to keep moving along! Wars, economy, guns, drugs, bullying,  epidemics, divorce, death ….keep going and manifest change by going and doing. ❤️ - Gina Mancuso
Hiring a Media Buying partner that understands the Hiring a Media Buying partner that understands the fragmented media landscape is critical to success.  Different goals require different media buying strategies. It's imperative to fully understand what media's work well together to achieve your marketing goals.  It also saves trial and error time and money. 

DM us if you have any questions!

#advertisingagency #mediabuyers #womeninadvertsing #sandiegoAMA #mediarelations #HVAC #Heatingandair #Healthcaremarketing #Cosmeticsurgery #nonprofitmarketing #highereducation #autoafter #tires #directresponse #brandmarketing #ROI #realestatemarketing #automotivedaily
🇺🇸🇺🇸🇺🇸 🇺🇸🇺🇸🇺🇸
People get confused as to the difference between b People get confused as to the difference between branding and marketing. 

Branding:  The process of creating a distinct identity for a business in the mind of your target audience and consumers. At the most basic level, branding is made up of a company's logo, visual design, mission, and tone of voice. But your brand identity is also determined by the quality of your products, customer service, and even how you price your products or services.

Marketing:  The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

What brand is the strongest brand in your mind and what is the first thing you think of when you think of that brand?  Mine is @teslamotors or @apple and both are the same in in terms of the first attribute.  Their quality.  The packaging is rich, sleek, easy and precise. It screams quality. 

#marketing #branding #mediabuying #marketresearch #sandiego #AMA #advertising #advertisingagency #sandiegoama #socialmedia #traditionalmedia #digitalmedaia #BBB
It's World Cancer Day Did you know that UC San Di It's World Cancer Day

Did you know that UC San Diego sends astronauts to space to do cancer research?  It's called Integrated Space Stem Cell Orbital Research (ISSCOR).

“ISSCOR is teaching us a lot about how space and aging may affect stem cell biology, but if we can’t reproduce the results, we don’t have a scientific advance,” said Catriona Jamieson, MD, Ph.D., director of the Sanford Stem Cell Institute and Koman Family Presidential Endowed Chair in Cancer Research at UC San Diego School of Medicine. “This is our third trip sending stem cells into space, so we’re hoping it’s a hat trick.”

The funding is from the JM Foundation and the National Aeronautics and Space Administration (NASA). 

They've gone up 3 times with the latest being in November 2022!  I've learned so much about this initiative and it's quite amazing!

#curebound #curecancer #worldcancerday #donate
Measure EVERYTHING! Some things are harder than o Measure EVERYTHING!  Some things are harder than others to measure, of course, but you should map out a plan to get a measurement of your media expenditures.  Make sure someone on your team understands cross-platform measurements.

#marketing #branding #mediaspend #advertising #mancusomedia #traditionalmediainfluences #traditionalmedia #directmail #tvadvertising #radioadvertising #iheartmedia #outdooradvertising #localadvertising #sandiego #arizona #california #lasvegas #mediabuying #regional #superbowlads
Anyone and everyone can and should serve. Anyone and everyone can and should serve.
From all of us at Mancuso Media, we hope your 2022 From all of us at Mancuso Media, we hope your 2022 has been amazing and your 2023 is even better!

#MancusoMedia #happynewyear #newyear #newyearseve #newyears
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