Published by Mancuso Media
Building Your Brand With the Military
Let us help you get your message in front of the military – where they live, where they shop, where they eat. Camp Pendleton and our six Navy installations can expose your message to almost 600,000 patrons that you may not be reaching with traditional mass-market TV, Radio and digital.
Platforms include military websites, social media inclusion, outside digital signage, large format billboards, theatre marquees . . . plus inside facility TV monitors placed in family common areas, posters, countertop signs. You can even display your brand in a booth on-site or off-site during military and community events.
Introduce your business to an untapped market and support our military.
Debunking Myths: Traditional Advertising in the Digital Age
In today’s digital-dominated world, you might think traditional advertising has lost its edge. However, this assumption could be leading you away from a valuable asset in your marketing strategy. Let’s debunk some common myths about traditional advertising and uncover how it can still play a crucial role in your marketing mix.
Myth 1: Traditional Advertising is Dead
Reality: You may believe that traditional mediums like TV, radio, and print are past their prime. However, these channels continue to captivate large audiences, including specific demographics that you may be interested in targeting. Older generations, for instance, often prefer these traditional media forms, making them an essential tool in reaching such audiences.
Myth 2: Traditional Advertising Doesn’t Drive Action
Reality: It’s a misconception that traditional advertising doesn’t prompt consumer action. You might be surprised to know that many consumers, possibly including you, still discover products and services through traditional channels. These encounters often lead to online searches, validating and reinforcing the effectiveness of the initial traditional ad.
Myth 3: It’s Impossible to Track Traditional Ad Performance
Reality: Tracking the impact of your traditional ads isn’t as challenging as it seems. Techniques like unique promo codes, dedicated phone lines, and customer surveys can effectively measure their performance. This approach allows you to gain valuable insights into how consumers are responding to your ads.
Myth 4: Digital Advertising Always Gives Better ROI
Reality: While digital advertising is renowned for its measurable ROI, traditional advertising can sometimes offer you a better return. The nature of your product or service, the target audience, and the context of the ad might make traditional mediums a more effective choice for you.
Myth 5: Traditional Media Doesn’t Appeal to Younger Audiences
Reality: Don’t be misled into thinking that younger demographics aren’t reached by traditional media. Even though they are highly active online, many young people still engage with traditional media, especially while commuting or in family environments where media is shared.
As a marketer, the key takeaway for you is that traditional advertising still holds significant value. It’s not about choosing one over the other; rather, it’s about how integrating digital and traditional strategies can yield the best results for you. By leveraging the unique strengths of both, you can develop more comprehensive and effective campaigns that resonate across a broader audience. Embracing this integrated approach ensures that you capitalize on the unique benefits traditional advertising offers in the digital age, making your marketing efforts more robust and impactful. Not sure where to start? Contact us today! We’ll develop a customized marketing plan that seamlessly blends both traditional and digital marketing channels to ensure you’re reaching your customers throughout all aspects of their journey.