Mauzy Heating, Air & Solar

Since 2017, Mancuso Media has developed marketing campaigns that deliver results for Mauzy Heating, Air and Solar. Mauzy offers full-service Heating, Air-Conditioning, Ventilation, and Solar systems and is one of the premiere HVAC service providers to the San Diego market.

Goals and Objectives:

San Diego-based Mauzy Heating, Air and Solar is the region’s category leader. In 2017, the company enlisted Mancuso Media to improve Mauzy’s market share as the leading HVAC provider in the highly-competitive San Diego marketplace.

A 50-year old successful company and fixture in the local economy, it is important to reinforce this leadership and build on the company’s credibility. The Mancuso team is tasked with continuing to impact Mauzy’s target audience while broadening this market segment and growing brand equity.

Their objective is to increase call volume and web inquiries while tracking leads and maintaining continuity across all platforms, resulting in increased sales and R.O.I.

Strategy

In order to achieve their goals, we developed a strategic plan across all platforms targeting potential and existing customers within Mauzy’s service area in the San Diego market.

Mancuso Media employs a multi-tiered, multimedia campaign consisting of broadcast, out-of-home, digital, OTT, and other media to increase their brand equity and drive web traffic, direct inquiries and calls, and generate sales from homeowners within San Diego.

Our specific strategies consist of identifying the most cost-effective media to reach homeowners, age 35-plus in a highly-competitive HVAC market. These include targeting potential new and repeat customers, researching, analyzing, and implementing new strategies and opportunities as they become available, implementing high-profile media opportunities such as the KGTV Weather Sponsorship and the Padres, and by establishing a working partnership with San Diego’s well-known locals such as Mark Grant.

Results

As a result of their relationship with Mancuso Media, Mauzy has established itself as one of the most respected and recognized HVAC companies in the San Diego market. Mauzy has had a substantial increase in sales and brand awareness, they have enjoyed a large increase in market share as well throughout San Diego County. It is this seamless, integrated approach, combining all facets of traditional, digital, social, audio, video and new and emerging media channels that has driven sales increases, exceeding client expectations. Mauzy is highly focused on their position in the community which has been facilitated by creative, high-profile partnerships and campaigns.

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