For over 12 years, Mancuso Media has been developing marketing campaigns for independent Tire & Auto Service companies with multiple locations.
Opportunity
Promote more service visits, increase tire unit sales and improve conversion metrics. Tactical goals included building call volume, web inquiries and converting web traffic to sales and an increased ROI.
Strategy
In order to achieve these goals, we developed a strategic plan utilizing digital & traditional platforms targeting potential and current customers.
Campaigns consist of broadcast television, out-of-home, digital ads, OTT, and other media to increase brand equity and drive web traffic, direct inquiries and calls, and generate sales from local auto owners.
Results
As a result of this multifaceted plan, our client established itself as one of the most respected and recognized tire & automotive companies in their region, and consistently enjoys sales and lead increases year-over-year.
