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Terrestrial Radio & Audio Advertising

Published by Mancuso Media

Audio Advertising has hit an all-time high

As some of the largest tech companies start to invest in digital audio
services, we can predict that this year is going to be a big turning
point for Audio Advertising. We have noticed a significant increase in
spending as internet users begin avidly seeking out digital audio. It is
predicted that terrestrial radio will account for almost two-thirds of
audio advertisements.

This year, US advertisers will spend 5.59 billion on digital audio service ads, an increase of 16.0% over 2020.

-Emarketer

Benefits of terrestrial radio

  • Local community connection for advertisers
    and prospective customers
  •  Promotional opportunities to connect with
    potential customers through on-site events
    for 1-1 engagement
  • Audience loyalty – Listeners tend to frequent
    the same stations or on-air personalities on a
    regular basis
  • Product credibility-Terrestrial radio offers the
    opportunity to have local radio talent
    endorse their products and services
  • Has a higher “recollected reach” and brand
    name retention than other media.

 

Read More Here

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