Published by Mancuso Media
Tinuiti’s 2020 Holiday Shopping Trends Report Predicts Increased Spending
Despite uncertainties surrounding the pandemic, 81% of consumers say they plan to spend about the same or more on holiday gifts compared to 2019 — the highest level in the past three years, according to Tinuiti’s 2020 Holiday Shopping Trends Report. 38% of people say they will start shopping for gifts before Thanksgiving and 34.2% plan to begin purchasing during “Cyber Weekend” (Thanksgiving through Cyber Monday), so start your holiday advertising early!
Learn more, including anticipated Gen Z shopping trends, and see the full report.
Why You Need A Holiday Social Media Advertising Strategy Right Now
We’ve all seen the numbers – people are spending a lot more time on the Internet than usual these days. So as we head into this unusual holiday season, it’s important to keep in mind that your customers are browsing social media and making shopping decisions already; you need to get your brand in front of them now for a successful holiday campaign. You don’t necessarily need to start promoting holiday specials and offers right now, but start filling your sales funnel now to set yourself up for success later.
Learn more about creating your holiday social media advertising strategy, including why you’ll probably have to spend more money than usual for the same results.
New Study Reveals Campaigns That Include Both TV & Digital Video Drive Stronger Results Than Digital Alone
A recent study from Effectv and MediaScience evaluates brand metrics and advertising perceptions for digital video-only campaigns versus campaigns that include both digital and TV components.
When shown ads in both TV and digital video environments, the study found that:
- Viewers spent 3X more time with ads on TV and digital compared to digital video alone
- Their brand recall more than doubled when a digital video ad was accompanied by a TV ad for the same brand
- There was a 15% lift in purchase intent when ads aired on TV plus digital video compared to digital alone
The study also examined how exposure to TV ads impacted participants’ perception of the brand’s digital video ads. When a digital ad was preceded by a TV ad, the researchers observed a 12% lift in brand attitude, suggesting that TV provides a halo effect for digital ads. Additionally, digital video ads were perceived to be less intrusive and less “annoying” after TV exposure.
This shows that TV advertising is an essential piece of most marketing plans, complementing digital channels and making advertising dollars work harder. “TV is a trusted source of information, and pairing TV with digital video more effectively builds brand strength than digital alone,” said John Brauer, Executive Director of Data, Insights and Innovation, Effectv.
Learn more, including how seeing unknown brands on TV helped legitimize them for consumers more than digital ads alone.
Stay abreast of current marketing trends with 3 articles handpicked by our team!