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Preparing for Holiday Shopping Season 2020

Published by Mancuso Media

Tinuiti’s 2020 Holiday Shopping Trends Report Predicts Increased Spending

Despite uncertainties surrounding the pandemic, 81% of consumers say they plan to spend about the same or more on holiday gifts compared to 2019 — the highest level in the past three years, according to Tinuiti’s 2020 Holiday Shopping Trends Report. 38% of people say they will start shopping for gifts before Thanksgiving and 34.2% plan to begin purchasing during “Cyber Weekend” (Thanksgiving through Cyber Monday), so start your holiday advertising early!

Learn more, including anticipated Gen Z shopping trends, and see the full report.

Holiday shopping

Why You Need A Holiday Social Media Advertising Strategy Right Now

We’ve all seen the numbers – people are spending a lot more time on the Internet than usual these days. So as we head into this unusual holiday season, it’s important to keep in mind that your customers are browsing social media and making shopping decisions already; you need to get your brand in front of them now for a successful holiday campaign. You don’t necessarily need to start promoting holiday specials and offers right now, but start filling your sales funnel now to set yourself up for success later.

Learn more about creating your holiday social media advertising strategy, including why you’ll probably have to spend more money than usual for the same results.

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New Study Reveals Campaigns That Include Both TV & Digital Video Drive Stronger Results Than Digital Alone

A recent study from Effectv and MediaScience evaluates brand metrics and advertising perceptions for digital video-only campaigns versus campaigns that include both digital and TV components.

When shown ads in both TV and digital video environments, the study found that:

  • Viewers spent 3X more time with ads on TV and digital compared to digital video alone
  • Their brand recall more than doubled when a digital video ad was accompanied by a TV ad for the same brand
  • There was a 15% lift in purchase intent when ads aired on TV plus digital video compared to digital alone

The study also examined how exposure to TV ads impacted participants’ perception of the brand’s digital video ads. When a digital ad was preceded by a TV ad, the researchers observed a 12% lift in brand attitude, suggesting that TV provides a halo effect for digital ads. Additionally, digital video ads were perceived to be less intrusive and less “annoying” after TV exposure.

This shows that TV advertising is an essential piece of most marketing plans, complementing digital channels and making advertising dollars work harder. “TV is a trusted source of information, and pairing TV with digital video more effectively builds brand strength than digital alone,” said John Brauer, Executive Director of Data, Insights and Innovation, Effectv.

Learn more, including how seeing unknown brands on TV helped legitimize them for consumers more than digital ads alone.

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Marketing Tidbits

Stay abreast of current marketing trends with 3 articles handpicked by our team!

How to Plan a Month-long Black Friday Campaign on Social Media
How Physical Stores Can Benefit From the Surge In Online Shopping
Nearly Half of Consumers Will Try New Brands If the Ad is Relevant

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It's World Cancer Day Did you know that UC San Di It's World Cancer Day

Did you know that UC San Diego sends astronauts to space to do cancer research?  It's called Integrated Space Stem Cell Orbital Research (ISSCOR).

“ISSCOR is teaching us a lot about how space and aging may affect stem cell biology, but if we can’t reproduce the results, we don’t have a scientific advance,” said Catriona Jamieson, MD, Ph.D., director of the Sanford Stem Cell Institute and Koman Family Presidential Endowed Chair in Cancer Research at UC San Diego School of Medicine. “This is our third trip sending stem cells into space, so we’re hoping it’s a hat trick.”

The funding is from the JM Foundation and the National Aeronautics and Space Administration (NASA). 

They've gone up 3 times with the latest being in November 2022!  I've learned so much about this initiative and it's quite amazing!

#curebound #curecancer #worldcancerday #donate
Measure EVERYTHING! Some things are harder than o Measure EVERYTHING!  Some things are harder than others to measure, of course, but you should map out a plan to get a measurement of your media expenditures.  Make sure someone on your team understands cross-platform measurements.

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From all of us at Mancuso Media, we hope your 2022 From all of us at Mancuso Media, we hope your 2022 has been amazing and your 2023 is even better!

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Whatever you celebrate, we hope it’s a great one Whatever you celebrate, we hope it’s a great one! Happy holidays from Mancuso Media ❄️

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In this season of giving, we’re reminded of one In this season of giving, we’re reminded of one of our clients who is an expert at giving back. If your nonprofit is looking for some extra marketing help in 2023, click the link in our bio!

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Christmas is right around the corner! Do you have Christmas is right around the corner! Do you have all of your marketing in order?  #marketing #advertising #marketingplans #digitaladvertising #tvadvertising #radioadvertising #multiplatform #directmailmarketing #outdooradvertising #sandiego
How do you nurture your brand and its value? Let u How do you nurture your brand and its value? Let us know in the comments!

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