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The Local Business Landscape in 2021

Published by Mancuso Media

Google’s User-Tracking Crackdown Has Advertisers Bracing for Change

Google has announced that its ad tools will no longer support individual tracking of users across websites starting in 2022, in addition to the previously announced plans for ending of support for third-party cookies – the key tool for such tracking. This is a big change: advertisers use data collected from people’s browsing across the web to figure out whom to serve an ad to, and whether that person then went on to buy the advertised product; after this change, they won’t be able to get as detailed a picture of either.

Advertisers are split on whether this move is good for consumers or Google increasing its anticompetitive stranglehold on the digital advertising market, but regardless of Google’s moves, individualized user tracking isn’t likely to survive additional regulatory action on privacy in the vein of the GDPR and CCPA.

Learn more from the Wall Street Journal.

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The San Diego Food Bank Faces Heightened Need

Our client the San Diego Food Bank has seen peak demand during the coronavirus pandemic and the economic downturn that accompanied it, and continues to face urgent need for emergency food assistance from more people than ever. Even as businesses reopen, food insecurity remains high for vulnerable San Diego children, families, and elderly.

We’re helping the San Diego Food Bank fight hunger in San Diego through supporting their digital marketing efforts. You can help fight hunger and feed hope for neighbors in need by donating or volunteering.

See how you can help.

San Diego Food Bank COVID-19 donor appeal

California Entrepreneurs Unfazed by Pandemic as New Business Licenses Jump by Nearly 22%

Some positive news!

Despite an uncertain economy amid the pandemic, applications for new business licenses are on the rise. In California, 442,324 were filed in 2020, a 21.7% increase from the year before, according to an analysis of data that the U.S. Census Bureau developed with economists and the Federal Reserve. And across the U.S., about 4.4 million applications for new businesses were filed last year, compared to roughly 3.5 million in 2019. Many of these emerging entrepreneurs are finding social selling through social media apps like Facebook Marketplace and Instagram incredibly effective for their new businesses.

Learn more from the Times of San Diego.

Reading business newspaper

Marketing Tidbits

Stay abreast of current marketing trends with 3 articles handpicked by our team!

NBCUniversal Announces Official Rollout of Impressions-Based Local Ad Buys
14 New Ways to Get More Instagram Followers in 2021
Free Beer For Data: Brands Up the Ante For First-Party Data Collection

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It's World Cancer Day Did you know that UC San Di It's World Cancer Day

Did you know that UC San Diego sends astronauts to space to do cancer research?  It's called Integrated Space Stem Cell Orbital Research (ISSCOR).

“ISSCOR is teaching us a lot about how space and aging may affect stem cell biology, but if we can’t reproduce the results, we don’t have a scientific advance,” said Catriona Jamieson, MD, Ph.D., director of the Sanford Stem Cell Institute and Koman Family Presidential Endowed Chair in Cancer Research at UC San Diego School of Medicine. “This is our third trip sending stem cells into space, so we’re hoping it’s a hat trick.”

The funding is from the JM Foundation and the National Aeronautics and Space Administration (NASA). 

They've gone up 3 times with the latest being in November 2022!  I've learned so much about this initiative and it's quite amazing!

#curebound #curecancer #worldcancerday #donate
Measure EVERYTHING! Some things are harder than o Measure EVERYTHING!  Some things are harder than others to measure, of course, but you should map out a plan to get a measurement of your media expenditures.  Make sure someone on your team understands cross-platform measurements.

#marketing #branding #mediaspend #advertising #mancusomedia #traditionalmediainfluences #traditionalmedia #directmail #tvadvertising #radioadvertising #iheartmedia #outdooradvertising #localadvertising #sandiego #arizona #california #lasvegas #mediabuying #regional #superbowlads
Anyone and everyone can and should serve. Anyone and everyone can and should serve.
From all of us at Mancuso Media, we hope your 2022 From all of us at Mancuso Media, we hope your 2022 has been amazing and your 2023 is even better!

#MancusoMedia #happynewyear #newyear #newyearseve #newyears
Whatever you celebrate, we hope it’s a great one Whatever you celebrate, we hope it’s a great one! Happy holidays from Mancuso Media ❄️

#MancusoMedia #happyholidays #holidayseason #tistheseason #winter
In this season of giving, we’re reminded of one In this season of giving, we’re reminded of one of our clients who is an expert at giving back. If your nonprofit is looking for some extra marketing help in 2023, click the link in our bio!

#MancusoMedia #seasonofgiving #nonprofits #nonprofitwork #nonprofitmarketing
Christmas is right around the corner! Do you have Christmas is right around the corner! Do you have all of your marketing in order?  #marketing #advertising #marketingplans #digitaladvertising #tvadvertising #radioadvertising #multiplatform #directmailmarketing #outdooradvertising #sandiego
How do you nurture your brand and its value? Let u How do you nurture your brand and its value? Let us know in the comments!

#MancusoMedia #marketingtips #branding #business #entrepreneur
At Mancuso Media, our tenured marketing and media At Mancuso Media, our tenured marketing and media experts are committed to our clients’ success and deliver results through skilled negotiations for the best rates, placements, and added value for our clients. We’re here for YOU.

Contact us today in the link in our bio.

#MancusoMedia #business #entrepreneur #success #marketing
Meet Mancuso! #marketingagency #advertisingagency Meet Mancuso! #marketingagency #advertisingagency #sandiego #tv #radio #digital #print #billboard #16yearsandcounting #tiredealer #hvac #cosmeticsurgery #healthcare #government #nonprofit #automotive #
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