Published by Mancuso Media
All the Tips You Need for Summer Marketing!
Summer is officially here! It’s time to get your summer marketing strategy ready to go so you can gain access to all of the summer spenders.
- On average, Summer is the second most expensive season of the year
- The average engagement rate for short-form video content is 53.9%
- 68% of marketers stated that paid advertising is “very important” or “extremely important” to their overall marketing strategy
- Ad placement and audience targeting are the top optimization tactics used by advertisers today
Sources: https://www.hubspot.com/marketing-statistics/; https://lendedu.com/blog/summer-spending-statistics/
What Does This Mean for You?
As a business owner (especially if your business tends to do better during the summer), it’s time to plan your summer ad strategy.
If you’re advertising yourself or with your in-house team, make sure to take advantage of short-form video ads and paid marketing. As the statistics show, they’re worth the price!
If you’re advertising with an agency, make sure they’re experts on ad placement and audience targeting – like we are! These are two of the most important aspects to ensure that your potential customers come straight to you, even if they’re in a daze from the summer sun.
