Land Rover San Diego was the 8th largest Land Rover dealer in the U.S. attracting consumers not just from the San Diego but also to the adjacent Orange County market. Beyond being a sales destination, nearly all of Land Rover San Diego’s customers rely on the dealership for ongoing service.
Goals and Objectives:
- Land Rover San Diego was looking to partner with a digital agency who understands the luxury vehicle market, the Land Rover Brand and the Land Rover Customer.
- Land Rover provides a unique experience for customers and strives to continuously exceed their customer’s expectations. Marketing efforts needed to reflect this aspirational, ultra-luxury brand and experience that is truly Land Rover San Diego.
- The agency needed to provide innovative ways to reach, influence and generate new leads from their current customers as well as new customers. We also needed to be able to offer marketing solutions with vision, direction, creativity and flexibility.
- At the end of the day, Land Rover San Diego needed to maintain their current happy customers and grow their business across both sales and service departments.
STRATEGY & Media Summary
Mancuso Media created an integrated branding campaign for Land Rover San Diego from 2013 thru 2016 combining the following platforms to successfully reach its target audience:
- A comprehensive, customized online strategy to generate new and return customers
- SEO and local listings management
- Cross-device behavioral online display with site retargeting
- SEM | Paid Search
- Review and reputation management
- Website development | Managed website design, new landing pages, graphics, and creative messaging
- Social media marketing
- Email marketing
- Creative design
- Vetted emerging platforms and technologies
Mancuso Media consistently met the goal of keeping Land Rover San Diego top-of-mind for both new and current customers.
Both the Sales and Service departments grew their YOY business in new and repeat customers.