Published by Mancuso Media
The proliferation of digital media and corresponding forms of digital marketing has led many people to wonder if traditional forms of marketing, such as television advertising, are still relevent in this day and age. Here we offer 3 key reasons why TV advertising is still relevent today:
- Strategic Air Times
One of the biggest benefits of TV advertising is the ability to choose when and where your ads run. This helps ensure your message is reaching the right audience and you aren’t wasting money talking to people who are not your ideal customer. If you know your prefered audience will be watching a particular show at a particular time, TV marketing is a great way to reach them where you know they’ll be!
- Leverages Big Events
TV advertising offers you the opportunity to leverage big events. During events such as the Super Bowl and the Olympics, millions of people will be watching the event on TV. Reaching all of these people with other types of advertising, such as social media, could be very difficult and expensive. TV marketing during big events can help you reach a large audience at scale. Be careful, though; advertising during a big televised event only makes sense if your audience would be watching that event. You still need to be strategic about when and where you take advantage of this benefit of TV marketing.
- Engages Consumers’ Visual and Auditory Senses
Radio advertising engages consumers’ auditory sense. Print marketing engages their visual sense. Both of these are great ways to reach people. Research has shown, however, that higher brand and message recall is more likely when you engage both senses at once. Enter television advertising! TV ads utilize both senses for a larger impact, making your audience more likely to remember you and your marketing message and keeping you top of mind when making purchasing decisions.
The marketing landscape has changed quite a bit in recent years with the advent of digital media and the shift to digital forms of marketing. While these digital forms of marketing offer many advantages, traditional TV advertising still holds value and remains relevent due to its strategic air times, leveraging of big events, and engaging of consumers’ senses.
To learn more about television marketing and its relevance in today’s marketing mix, check out our free infographic! Click the button below.